BPO & Life
Four-letter words are out of fashion. Three-letter words are in. Three-letter words such as BPO and WTO attract a great degree of passion.
Throw any of these words at consumers across the globe, and you have passionately fizzy reaction! Depending upon which side of the business you are on, the fizz is negative or positive! At times both!
The BPO revolution that has hit the shores of India is throwing up its own set of challenges, internal and external. The buzz is palpable in the metros of Delhi-Noida-Gurgaon (should we not fuse the three?), Bangalore, Mumbai, Hyderabad, Chennai, Pune and Kolkata, in that order. It cuts through thick. These early adopter BPO towns are islands of early prosperity that stand out like sore thumbs in the Indian landscape.
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