Golden rule for BPO success

New Delhi, Feb. 1: The country’s software services and business process outsourcing (BPO) companies can realise $60 billion in export revenues by 2010 if they reduce operational costs and improve profitability, the National Association of Software and Service Companies (Nasscom) has said.

India is now the leading destination, having captured 65 per cent and 46 per cent of the global offshore IT and BPO markets respectively.
“As the market leader, it is imperative that we continue to set standards for the global industry. IT and BPO centres in India must now provide additional benefits such as speed, flexible operating models, innovation and productivity enhancements, which can be achieved by excelling in operations,” Nasscom president Kiran Karnik said.