BPOs open more doors to women

Move over Penelope Cruz, BPOs are giving a more relevant meaning to the phrase ‘Woman on Top’. Anxious to be fair to the fairer sex, BPOs in India are implementing innovative ideas to hike the ratio of woman employees in their workforce. Doing the rounds are measures like training women to get into senior management positions, giving higher monetary incentives for women referrals and higher perks for placement agencies to draw women candidates to interviews. IBM Daksh, which employs 20,000 professionals in India, is taking a cue from its parent IBM, and focusing on a `diversity program’. IBM Daksh will look at putting women in senior positions over the next quarter, says DP Singh, VP — Strategic HR, IBM Daksh Business Process Services.